Taizhou 3.15 Safe Consumption Festival

The event was organized by the Taizhou Municipal Government and lasted for three days. Breaking through the traditional publicity model, it used technology empowerment as the highlight — integrating market consumption, public-welfare services and interactive experiences so consumers could experience the new consumption ecosystem while “strolling and playing.”

By blending online and offline activities, the festival became a brand-new practice for boosting consumption and optimizing the local business environment.